Here’s a little midnight love for those of you choosing blog-fog (online form of brain-drain) over sleep. Check out Writer Unboxed. Jane Friedman writes a great piece titled: Audience Development: Critical to Every Writer’s Future that debunks the myth that fiction writers don’t need to worry about developing an online platform. Newsflash! Getting a book published does NOT equate to readership. The big secret? You want to have an audience connected to YOU over the lifespan of your writing career—far beyond the publication of a single title. Psssst… Pass it on—social media is not a waste of time.